Hydr8 'Value' water: Value brand launch of 'take-home' still water

Hydr8 is a value UK water brand owned by Highland Spring. This campaign aimed to differentiate the brand from competitors while maintaining its value messaging: quality at an affordable price.

Hydr8 'Value' water: Value brand launch of 'take-home' still water

Agency: 999 Design Group LtdClient: Highland SpringCategory: Corporate Identity, Design and implementation under £100k

'Three months on from launch, Hydr8 was the most successful bottled water launch ever by value sales.' - AC Nielsen Take-home Report

Executive summary

Hydr8 'Value' water.

Three months after launch and already Hydr8 is the 13th largest selling water by volume in the UK with no promotion, price advantage or marketing activity. Importantly, there was no visual link to the parent brand Highland Spring.

Research indicated that shoppers were...

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