Harvey's Rebrand

Harvey’s Brewery, a brewery, revitalised its brand for a younger audience while retaining its identity among existing consumers in the UK.

Design consultancy: WPA PinfoldAdvertiser: Harvey's Brewery

Executive Summary

Harvey's Brewery has been in existence since 1790 and has long been Sussex's pre-eminent brewery; the centrepiece is its marvellous Victorian brewery, based in the centre of Lewes. Its reputation for quality has been legendary and its flagship ale (Sussex Best) is known as the champagne of beers.

However, the brewery had not kept pace with the changing times - the brand had been neglected (with three totally different versions of the Harvey's logo appearing on its communications) and it was fast losing market share to the new micro...

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