Hartridges: Celebrated Drink Range
Packaging
Branded Drink
The Paul Martin Design Company Limited
EXECUTIVE SUMMARY
For many years the core output of Hartridges was on-trade mixers and fruit juices, steadily growing both sales and area coverage and developing Hartridges into the number 3 player in the UK, after Britvic and Schweppes.
As part of their growth strategy, the owners sought expansion into the retail sector. Drawing on over 100 years of experience and heritage, the concept of the Celebrated Range was born.
The Paul Martin Design Company's response to the brief created a classic design for the range, positioning the...