Growing The Donkey Sanctuary
Agency: The Allotment
Executive summary
The Allotment was commissioned in 2011 by The Donkey Sanctuary (TDS) to align the Charity's numerous brands, bring a clear, engaging purpose to support all of its work worldwide, and to help grow the Charity in what was a declining market at the height of the recession.
This submission depicts the effectiveness of a design collaboration between TDS and The Allotment. Since 2011, this relationship has acted as a catalyst to achieve +60% growth in the Charity's income, used for the benefit of donkeys worldwide.
"The Allotment have...