Green Park Brands: Hippeas
Agency: jones knowles ritchie
Executive summary
For a brand to be big, it needs to be brave.
Hippeas is a global organic snacking brand with a social conscience. We helped to build it from the ground up: peas, packs, purpose and all.
The brand's ambition is to become the next mainstream healthy snacking brand that will connect with a generation of dis-engaged consumers and encourage social change.
Its mission? To revolutionise the global snacking market, one chickpea puff at a time.
Consumer engagement
Hippeas has also connected with a generation of consumers seeking to change...