Froosh: From nobody to Nordic number 1
Agency: PearlfisherClient: FrooshCategory: Brand identity, Design and implementation under £100k
Executive summary
Froosh, the Nordic pure fruit smoothie brand, was fading fast, in the months prior to relaunch, volume across its core markets of Denmark, Finland and Sweden was either in decline or growth was sluggish.
The taste or quality certainly wasn't the problem - Froosh has held the coveted Børsen Award, Scandinavia's most prestigious food award, for the past two years.
The issue lay with the unappetizing and unappealing brand identity. It had zero shelf standout and failed...