Fred. Olsen: Website optimisation

Fred Olsen, the Norwegian/UK cruise line, tackled post-pandemic apathy with a new website that reflected the brand’s exceptional quality, resulting in improved site metrics and an increase in sales.

Executive Summary

With ambitious plans to grow their fleet, Fred. Olsen had cruise spaces to fill. To fill these spaces, they needed to acquire new customers and continue to increase the number of returning customers. Fred. Olsen Cruise Lines recognised...

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