Fox's Biscuits – A better class of naughtiness
Packaging Branded – Food & DrinkBrandopus
£8.88 million of additional sales revenue.
Representing a 17% uplift following the redesign.
Of which, 6% is due to a price rise. In other words, 11% of this 17% revenue uplift is driven by a packaging change introduced at the same time as a price increase. Remarkable for a category that had hitherto been perceived by consumers to be worth gradually less and less.
Moreover, the redesign now at last provides a compelling consumer platform that has a proven capability to successfully...