Fair Trader: Rebranding a fairtrade cooperative

This case study describes how a complete re-branding and design overhaul saw Fair Trader, a cooperative model based on selling fairly traded products in the UK, move from loss to profit in just 12 months.

Fair Trader: Rebranding a fairtrade cooperative

WPA Pinfold

Executive summary

18 months after launching the Fair Traders Cooperative, the Society was facing closure. The organisation was making a loss and the business model was not working — the notes to accounts for that year say it all:

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands