Edrington Group – Highland Park
Packaging (Branded – Food & Drink)Pearlfisher
In June 2005, celebrated independent spirits expert F. Paul Pacult named Highland Park's 18 year old single malt “the best spirit in the world”.1 To whisky connoisseurs, this came as no surprise. The brand has regularly been ranked as one of Scotland's finest whiskies, and was called “the greatest all-rounder in the world of malt whisky”2 by drinks guru Michael Jackson.
But sales told a different story. Despite the constant accolades for the product, Highland Park suffered from an historically unremarkable performance...