Discuss: Listen. Think. Decide.

This case study describes True North's campaign, on behalf of Manchester, to create, from scratch, an event that would offer intellectually engaged people something interesting and stimulating to do after work, all with zero budget.

Discuss: Listen. Think. Decide.

Campaign details

Category name: Travel & leisureAgency: True NorthAdvertiser: Discuss Manchester

Executive summary

Is it possible to create a new interactive event that not only makes a city more enjoyable and attractive to the intellectually curious, but engages people from all walks of life to participate in healthy, lively and accessible intelligent debate, in many cases for the very first time?

Discuss.

This was the challenge that was posed to True North.

To create, from scratch, an event that would offer intellectually engaged people something interesting and stimulating to do after work. An event...

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