Design consultancy: PathAdvertiser: Cornerstone
Executive Summary
In May 2014 Cornerstone didn't exist. Less than three years later, it is the UK's biggest subscription-only male grooming brand and is on course for a £100m sale in 2020.
How?
1. Strong branding, packaging and razor design
In a recent questionnaire, over 85% of Cornerstone subscribers gave the branding and packaging 4+ stars. 82% gave the razor 4+ stars. The razor design has won two shaving awards.
2. Punching above its weight on social media
Far exceeds the followers of direct competitors Bearded Colonel...