Cooke & Lewis – B&Q
Corporate brand identity, Point ot sale Design and implementation20|20
Following a review of their kitchen business by Boston Consulting Group, B&Q commissioned 20|20 to develop a new customer proposition and brand for their mass-premium segment.
The standalone specialist kitchen brand Cooke & Lewis replaced B&Q Select and launched in November 2008.
It achieved the following excellent commercial results:
In 2008, 85% of B&Q's kitchens sales were value for money (mostly <£1,000 for 8 units) and 15% mass premium (> £2,500 for 8 units). This year, the new Cooke & Lewis brand...