Carling, a beer brand, updated its visual identity to create a more cohesive brand portfolio and increase sales in the UK by returning to its original black label and representing its heritage.

Design consultancy: BrandOpus Advertiser: Molson Coors

Executive Summary

Our redesign for Carling has enabled the UKs largest beer brand to achieve substantial growth - despite the overall market experiencing an immense decline. Without any ATL support,

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