Design consultancy: Design BridgeAdvertiser: Mondelez
Executive Summary
As the first ever Heroes Advent calendar to be launched, Cadbury's family favourite had a clear ambition - to appeal to teens who consider themselves "too old" for advent, instead of the typical pre-teen audience and adults reliving their childhood.
The brief was to design a traditional advent calendar pack -
2D on a conventional 3D structure. However we felt that to truly engage th audience we would need to go beyond 1 We encouraged the client to expand the remit to include the digital realm.
This meant working...