Borderfields - Oleifera Culinary Oil

Farmers have had a difficult time over the last few years. Traditionally prone to either feast or famine, the industry has taken a number of body blows during one of its periodic downturns.

Borderfields – Oleifera Culinary Oil

Packaging Branded – Food & DrinkNE6 Design

EXECUTIVE SUMMARY

Farmers have had a difficult time over the last few years. Traditionally prone to either feast or famine, the industry has taken a number of body blows during one of its periodic downturns.

Foot and Mouth, BSE and the dysfunctional incompetence of DEFRA (the government department for environment, farming and rural affairs) have forced many farmers to diversify to ensure their incomes and livelihoods.

Borderfields, a group of farmers in Northumberland, wished to add value to their commodity products: grain and rapeseed.

To this...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands