Bombay Sapphire Reign

Agency: Webb deVlam
Client: Bacardi Bombay Sapphire
Category: Packaging, Branded - Drink

Executive summary

The Bombay Sapphire Reign gift box was a seasonal promotional pack for Christmas 2009 exclusive to travel retail and had fantastic success in achieving the marketing objectives of the project. The ambition was to increase the brands shelf stand out in this highly competitive retail channel and to stimulate a sales uplift.

  • Sales uplift in first month of launch: +220%

  • 78% uplift on previous year's seasonal gift packaging

  • Shelf visibility increase of: +13.4%

  • Other gins:-32%

  • First to market with innovative new Fresenel lens foil technology.