Bergen International Festival rebrand

The Bergen International Festival, a Nordic classical and avant-garde music and theatre festival, combined agility with consistent identity to increase ticket sales.

Design consultancy: ANTI BergenAdvertiser: Bergen International Festival

Summary

Total Communication Design; a brand identity with such visual frequency & dynamism that it is advertising, product & performance. A sustainable cost effective & engaging design solution, that reimagined the presentation of the classical & avantgarde genres. The total number & first-time attendees exploded the year the identity was released; exceeding targets ever since.

Objectives

  • Increase overall audience numbers, ticket sales & first time visitors
  • Maintain strong patronage from existing attendees
  • Present the genres of classical & avantgarde performances in a radical & attractive new light
  • Generate a sustainable,...

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