BEAR: The naked truth
Agency: B&B StudioClient: Urban Fresh FoodsBrand: BEARCategory: Brand Identity - under £100,000
It's hard to believe that the much-loved BEAR brand was launched just four years ago on a shoestring budget raised from the sale of its founders' house. Today it can be found in every supermarket, and sales are on track to top £11m this year - a figure far beyond anyone's expectations.
But this story of super sales growth is a tiny part of BEAR's inspirational impact: this isn't simply a brand that makes money,...