Barwood Capital Identity

Barwood Capital, a real estate investment firm, attracted new investors in the UK by launching a visual brand identity that reflected how it helps enhance your life through its logo and visual language.

Design consultancy: Kimpton CreativeAdvertiser: Barwood Capital

Executive Summary

Barwood Capital is a real estate investment firm, based in Northampton and investing funds in regional UK property -commercial, industrial and residential units. Following a period of relatively small steady growth, they felt there was an opportunity to position themselves as a business with a strong return on investment and to raise awareness.

We helped to define their brand strategy, which centred around the core proposition "Clever property, enhancing lives". Essentially, whether you are an investor, tenant, landowner, house owner, business partner or local council, the property that Barwood...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands