Design consultancy: Elmwood
Advertiser: AND Digital
Quirky start-up AND Digital builds digital products and teaches companies how to stay ahead in the digital era with on-site boot camps and classroom-style activities. Think product builder come digital Sherpa. They came to Elmwood three years after launch, as the team was having difficulty explaining exactly what they do. Essentially because their offering is a bit different from your standard digital start-up (but in a really good way).
This lack of clarity was making it difficult for them to stand out amongst some of the biggest players in the global digital space, and was preventing them from delivering on their big growth plans. They needed an identity that showcased their playful personality and entrepreneurial spirit; while at the same time communicating their offer in a more compelling way.
The original name ANDigital was a little clumsy in that people said And Digital but it read either An Digital or And igital. Moreover, we felt there was a gift in the genius of the 'AND', given that as a business their role was to produce digital solutions AND teach in-house teams how to maintain the digital solutions that they built.