Design consultancy: BrandOpus Advertiser: Allied Bakeries
BRIDGING THE GAP BETWEEN IN-STORE BAKERY AND STANDARD WRAPPED BREAD
Allinson's, a truly authentic 100 year old bread brand, with a pioneering spirit at its heart.
Driven largely by consumption trends around healthier eating, the pre-packaged UK bread market has been in decline for several years. However, bread is still central to home life with nearly every household in England purchasing it regularly, it just