Allinson's

Allinson’s, a wholemeal bread brand, increased sales in the UK by redesigning its packaging to feature a new symbol that reinforced the brand as one steeped in expertise and history.

Design consultancy: BrandOpus Advertiser: Allied Bakeries

Executive Summary

BRIDGING THE GAP BETWEEN IN-STORE BAKERY AND STANDARD WRAPPED BREAD

Allinson's, a truly authentic 100 year old bread brand, with a pioneering spirit at its heart.

Driven largely by consumption trends around healthier eating, the pre-packaged UK bread market has been in decline for several years. However, bread is still central to home life with nearly every household in England purchasing it regularly, it just

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