Albury Vineyard: Wine fit for a queen – How a premium rebrand captivated a nation

Albury Organic Vineyard, a family-run vineyard, increased sales in the UK by rebranding its packaging to feature local imagery to promote its local produce.

Executive Summary

Albury is a small family-run vineyard, situated on the southern slopes of the North Downs in the beautiful Surrey Hills. The vines are the traditional Champagne varietals of Chardonnay, Pinot Noir and Pinot Meunier, as well as some Sevyal and Pinot Gris. Albury is committed to producing organic fruit without the use of chemicals, such as herbicides and fungicides, and to producing English wine of the highest quality; a still rosé and fine sparkling wines.

Nick Wenman has owned the vineyard for 10 years. Hearing him speak at an event, you are immediately struck by his passion for...

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