DB Breweries – Tui brand - Tui is hardcase

The ‘Tui is Hardcase’ campaign has grown Tui into a powerful brand over the past three years in the declining and very challenging mainstream beer market.

Tui Is Hardcase

Agency: M&C Saatchi  Advertiser: DB Breweries Tui brand Awards: Sustained Success (Silver)

Marketing Challenge

Tui was born in 1889, and has long been the mainstream favourite of the Hawke's Bay. It has a heart of masculine...