Daz: Daz Cleaner Close

The Daz 'Cleaner Close' campaign's challenge was to find a way to reconnect this iconic, yet ageing brand with a new generation of female homemakers in order to reverse a long term decline in its share.
  

Daz 'Cleaner Close'

Brand Name: Daz Client Name: Procter and GambleAgency Name: Leo Burnett Category for this Entry: Household & Brand revitalisation (Gold & Silver)

Summary

The Daz 'Cleaner Close' campaign's challenge was to find a way...

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