Daz - From dull to dazzling: how Daz harnessed the power of entertainment to break out of the soap wars
Becky Barry, Gurdeep Puri, Mike Treharne and Maggie Merklin
Following eight years of declining market share, Daz embarked on a campaign from 2002-04 to reinvigorate the brand.
| Agency: Leo Burnett | Authors: Becky Barry, Gurdeep Puri, Mike Treharne and Maggie Merklin |
Daz – From dull to dazzling: how Daz harnessed the power of entertainment to break out of the soap wars
INTRODUCTION – END OF AN ERA?
"Is TV advertising dead?”
- Tom Woodnutt/Fiona...
