Day in the life pilot study

Michal Galin, Dr Ted D'Amico and Richard Fielding

This paper describes a pilot study conducted by Mediamark Research, Inc. to determine how adults allocate their media time over the course of an average day.

Day in the Life Pilot Study

Ted D'Amico and Michal GalinMediamark Research Inc., United States

Richard FieldingStarcom Worldwide, United States

INTRODUCTION

This paper describes a pilot study conducted by Mediamark Research, Inc. to determine how adults 18...

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