Dawlance leverages tech features amid the pandemic

Refrigerator brand Dawlance’s campaign in Pakistan focused on the special features of its new models that enabled consumers to reduce their grocery shopping trips to keep food fresh for longer during the COVID-19 lockdown.

Campaign details

Agency: Mediavest – Brainchild Communications Pvt LtdBrand: New Refrigerator Campaign – Dawlance Pvt Ltd

The new Dawlance refrigerator campaign went live from July to November 2020 – just in time for the end of the lockdown as businesses were struggling to get back to normal. During this time, the category was also proactively promoting refrigerators from top competitors like Haier and Orient. 

During COVID-19, consumers were bulk buying food items because they wanted to limit store visits and their focus was now on health and nutrition, which is why Dawlance came up with this new refrigerator...

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