Davivienda Bank: How do you transform the offer from a traditional bank to digital to attract new customers?

Juan Camilo Paternina, Carlos Torres, Carlos Larrota

Davivienda bank, which has been in Colombia for over 50 years, ran a dynamic, data-driven campaign to gain new customers and sell more financial products.

Campaign details

Brand: Davivienda BankBrand owner: Bolivar GroupEntrant company: Davivienda Bank - ColombiaIdea creation: Leo Burnett BogotáMarket: ColombiaSector: Financial servicesMedia channels:Online display, Social media, Search marketing, Online video...

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