Davivienda Bank: How do you transform the offer from a traditional bank to digital to attract new customers?

Juan Camilo Paternina, Carlos Torres, Carlos Larrota

Davivienda bank, which has been in Colombia for over 50 years, ran a dynamic, data-driven campaign to gain new customers and sell more financial products.

Campaign details

Brand: Davivienda BankBrand owner: Bolivar GroupEntrant company: Davivienda Bank - ColombiaIdea creation: Leo Burnett BogotáMarket: ColombiaSector: Financial servicesMedia channels: Online display, Social media, Search marketing, Online videoBudget: No budget

Executive summary

There has always been competition between traditional banks to capture customers by offering financial products. But this competition has become fiercer with the arrival of new players such as neobanks, which is why Davivienda, the second largest bank in Colombia, sought to conquer the digital market by adapting its product offerings. Considering...

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