David Takes On Goliath: An Analysis Of Survey Evidence In A Trademark Dispute
Janet Hoekand Philip GendallMassey University
Introduction
As markets become increasingly competitive, manufacturers' sensitivity to their rivals' behaviour...
David takes on Goliath: an analysis of survey evidence in a trademark dispute
Anheuser Busch, the brewers of Budweiser, sued a Czech brewer alleging that its beer brand, Budejovicky Budvar, created confusion in the marketplace and breached New Zealand consumer protection legislation that prohibits misleading and deceptive conduct.
