Datsun redi-GO: India's first car election campaign

Entry-level car Datsun redi-GO achieved lifts in brand awareness and perception in India with a bold campaign that pitted it against its competition.

Campaign details

Agency: TBWA\India Brand: Datsun redi-GO Brand owner: Datsun Market: India

Executive Summary

As a new and unknown entry-level car brand in India, Datsun redi-GO needed a compelling voice, given that its competition was a well-established leader with over 30 years of dominance in the automotive category. We decided to connect with Young Riser