Datsun redi-GO: India's first car election campaign

Arun Sharma

Entry-level car Datsun redi-GO achieved lifts in brand awareness and perception in India with a bold campaign that pitted it against its competition.

Campaign details

Agency: TBWA\IndiaBrand: Datsun redi-GOBrand owner: DatsunMarket: India

Executive Summary

As a new and unknown entry-level car brand in India, Datsun redi-GO needed a compelling voice, given that its competition was a well-established leader...

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