Data vs the people - privacy, metrics and a four-point plan for the interactive advertising industry

This report from the Interactive Advertising Bureau's annual meeting focuses on the opening address by Bob Carrigan, CEO of IDG Communications.

Data vs the people - privacy, metrics and a four-point plan for the interactive advertising industry

The Interactive Advertising Bureau's (IAB) annual Ecosystem 2.0 event was not a half-hour old when a pre-emptive tweet set the tone of the conference. Citing the opening address by Bob Carrigan, CEO of IDG Communications and Chairman, IAB Board of Directors, the message read: "Carrigan: 'Man up & take a leap.' I predict these may be the best words spoken at the event."

Carrigan minced no words. Addressing what he called "750 of the most important people in the interactive ecosystem" he insisted,...

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