Twenty-eight percent of retailers cite “data sharing and transparency” as an obstacle to using retail media networks (RMNs), according to a recent report from the Path to Purchase Institute. One respondent remarked that RMNs “are getting better, but it’s...
Data transparency and budget are among top RMN concerns among retailers
An overview of the Path 2 Purchase Institute's Trends 2023: Retailer Media Networks Ratings and Challenges report.
