Data transparency and budget are among top RMN concerns among retailers

An overview of the Path 2 Purchase Institute's Trends 2023: Retailer Media Networks Ratings and Challenges report.

Twenty-eight percent of retailers cite “data sharing and transparency” as an obstacle to using retail media networks (RMNs), according to a recent report from the Path to Purchase Institute. One respondent remarked that RMNs “are getting better, but it’s...

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