Data integration methodologies in market research: an overview

Fuelled by ever-increasing computing power, data integration techniques involving the combining of information from two or more data sources have become more widely accepted over the past 15 years or so.
  

Data integration methodologies in market research: an overview

Ken BakerKen Baker Associates

INTRODUCTION

Data integration involves the combining of information from two or more separate data sources. The purpose of such integration is to obtain...

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