Data Driven Marketing - An Important New Tool

Data-driven marketing (gathering and using data on customers' buying habits and lifestyles) has become one of marketing's most important trends.

Data-Driven Marketing – An Important New Tool

How data is driving many of today's most innovative marketing programs

Steve CousineauPamet River Inc.

Data-driven marketing has traveled light years from its humble beginnings in the mid-1980s when about...