Data, diversification and digital spaces: Direct-to-consumer marketing trends in 2023

As a growing number of players have learned, the direct-to-consumer playbook is no path to easy riches – as the DTC landscape evolves and the market moves into 2023, approaches and tactics are becoming more sophisticated and nuanced.

Lower overhead costs, the potential for closer relationships with customers and a surge in online retail contributed to a surge in e-commerce – with clear, knock-on benefits for Direct To Consumer brands – during the pandemic. But now, in the face of...

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