Case details
Brand : Regus
Brand owner : IWG Group
Main Agency : Croud Inc
Put on the market : Mainland China
Delivery time : July 1st-September 30th, 2020
Industry : Office leasing industry
Media channels : social media, information platforms, work tool platforms
Case summary
The sudden outbreak of the epidemic in the first half of 2020 has brought severe challenges to the office leasing industry. Under the pressure of the market, competing products have reduced their prices for promotion, hoping to achieve business growth at low prices. However, unsustainable price-cutting...