Data-based and careful calculation-Regus WeChat budget efficiency is accurately improved

Regus, an office brand under the IWG Group, has 25 years of operating experience in Greater China. However, in the context of the epidemic and market pressure, the brand hopes to optimize the efficiency of budget use, reduce advertising conversion costs, and improve brand awareness Spend.

Case details

Brand : Regus

Brand owner : IWG Group

Main Agency : Croud Inc

Put on the market : Mainland China

Delivery time : July 1st-September 30th, 2020

Industry : Office leasing industry

Media channels : social media, information platforms, work tool platforms

Case summary

The sudden outbreak of the epidemic in the first half of 2020 has brought severe challenges to the office leasing industry. Under the pressure of the market, competing products have reduced their prices for promotion, hoping to achieve business growth at low prices. However, unsustainable price-cutting...

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