Regus, an office brand under the IWG Group, has 25 years of operating experience in Greater China. However, in the context of the epidemic and market pressure, the brand hopes to optimize the efficiency of budget use, reduce advertising conversion costs, and improve brand awareness Spend.
Case details
Brand : Regus
Brand owner : IWG Group
Main Agency : Croud Inc
Put on the market : Mainland China
Delivery time : July 1st-September 30th, 2020
Industry : Office leasing industry
Media channels: social media, information platforms, work tool platforms...