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As a leading brand spanning the beauty and retail industries, Sephora is at a critical stage of business growth in recent years.

Case details

Brand: Sephora

Brand owner: LVMH

Main agency: Beijing Shenyan Intelligent Technology Co., Ltd.

Main agency holding group: DeepZero

Launched in: Mainland China

Industry: Beauty retail, fast-moving consumer goods

Media channels:

Budget: 5-6 million

Case Summary

As a leading brand spanning the beauty and retail industries, Sephora has undoubtedly been at a critical stage of business growth in recent years. Although it has accumulated a large amount of member data in multiple channels, multiple scenarios, and multiple categories thanks to its outstanding product strength and industry reputation over the years, it...

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