Dasani: Hidden influencers

Bottled water brand, Dasani, differentiated itself from competitors by targeting progressive women with its Hidden Influencers relaunch campaign in Pakistan.

Campaign details

Brand: DasaniBrand owner: The Coca Cola CompanyEntrant company: Geometry DubaiIdea creation: Geometry MENA (Invoice), DubaiMarket: PakistanSector: Bottled waterMedia channels:Online video, Outdoor, out-of-home, Packaging & design, Point-of-purchase,...