Dasani: Hidden influencers

Bottled water brand, Dasani, differentiated itself from competitors by targeting progressive women with its Hidden Influencers relaunch campaign in Pakistan.

Campaign details

Brand: Dasani Brand owner: The Coca Cola Company Entrant company: Geometry Dubai Idea creation: Geometry MENA (Invoice), Dubai Market: Pakistan Sector: Bottled water Media channels: Online video, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store Up to 500k

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