Dar Al Mashaer: Dar Al Arkan leads to Mecca

Dar Al Arkan, a real estate developer, promoted itself to potential luxury homeowners in Mecca, Saudi Arabian.

Campaign details

Brand: Dar Al ArkanLead Agency: MEmob+Region: EMEA

Strategy

Objective

Dar Al Mashaer is a real estate development in Mecca by Dar Al Arkan, a renowned Saudi developer. It comprises of 7 towers housing 314 elegant apartments and 6 'Sky Villa' penthouses. The units start at $1.4 million.

The developer wanted to secure qualified leads to sell its inventory. Because of the premium nature of the properties, profiling and targeting was key. It decided to run a month-long digital campaign on sites, apps and social media (17 June–16 July 2021).

In the first two...

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