Danone: Undercover hydration reminders with aqua

AQUA, a bottled water brand, launched a campaign in Indonesia to reinforce brand saliency, grow sales by 10%, maintain 45% market share and remind the audience that drinking water is a healthy habit.

Campaign details

Brand: DanoneAgency: Wavemaker IndonesiaRegion: APAC

Strategy

Objective

AQUA, Indonesia's no.1 bottled water brand is the market share leader in this category. However, this market leadership is heavily challenged with the onslaught of pandemic...

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