Danone Max: Energy done right

Danone, a dairy brand, exploited an opportunity in the drinkable yoghurt category by relaunching a new brand, MAX.

Campaign details

Brand: Danone MaxBrand owner: DanoneEntrant company: FP7 McCann, CairoIdea creation: FP7 McCann, Cairo / FP7 McCann, CairoMarket: EgyptSector: Milk & dairy drinksMedia channels:Content marketing, Online video, Social media, Television, Word...
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