Danone Max: Energy done right

Dina El Dessouky, Yosr Khalifa, Salma Ezz

Dairy brand Danone chose relaunch as its route to growth in Egypt, creating a whole new brand to target the country's youth market.

Campaign details

Brand: Danone MaxBrand owner: DanoneAgency: FP7 McCann CairoMarket: EgyptIndustries: Milk & dairy drinksMedia channels: Online video, Social media, Television, Word of mouth, influencersBudget: Up to 500k

Executive summary

Danone, like all dairy...

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