Danone Activia – The value of letting the product shine

Launched in 1999, Activia is a yoghurt brand which contains a probiotic culture with digestive benefits.
Agency: RKCR/Y&RAuthors: Jeremy Poole and Joanna Bamford

Danone Activia – The value of letting the product shine

A good advertisement is one which sells the product without drawing attention to itself” - David Ogilvy

INTRODUCTION

This is a simple story....

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