Danone: A hat-trick of excellence – Optimising Danone Growing Up Milk e-commerce sales
Aria Andriyadi, Lam Lai San
Multinational food products corporation Danone doubled down on the digital ecosystem to keep its three Growing Up Milk brands out front in the race for the attention of Indonesian mothers.
Campaign details
Brand: Danone Brand owner: Danone Entrant company: DanoneIdea creation: ADA Kuala Lumpur Market: Indonesia Sector: Milk & dairy drinks Media channels: Search marketing, Websites & micrositesBudget: Up to 500k
Executive summary
COVID-19 gave exponential...