Agency: Saint-Jacques Vallée Young & Rubicam |
Danone – Activia, three years of tasty success!
Bronze: Packaged Goods FoodBronze: Sustained Success
EXECUTIVE SUMMARY
Business Results Period (Continuous Months): June 2004–June 2007Start of Advertising/Communication Effort: June 14, 2004Base Period: Historical comparisons
This is the story of Activia by Danone, a delicious yogurt with a unique probiotic culture called B.L.TM, an ingredient that is proven to promote regularity and the healthy functioning of the digestive system.
Launched in Quebec in June 2004, Activia has become the leading yogurt brand in Canada today, with a market share of...