Danone – Activia, three years of tasty success!

Research has shown that as many as two-thirds of Canadians have concerns with their digestion, with women aged 30 and over one of the key segments of the population suffering with these problems.
Agency: Saint-Jacques Vallée Young & Rubicam

Danone – Activia, three years of tasty success!

Bronze: Packaged Goods FoodBronze: Sustained Success

EXECUTIVE SUMMARY

Business Results Period (Continuous Months): June 2004–June 2007Start of Advertising/Communication...

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