Dannon Company, Inc.: Old Russians campaign

Dannon yogurt was introduced to the United States in 1942 but had existed as a staple in certain other countries long before that.

Dannon Company, Inc.: Old Russians campaign

Deborah Mack

Overview

Dannon yogurt was introduced to the United States in 1942 but had existed as a staple in certain other countries long before that. Many believed that yogurt contributed to the longevity of...