Danissimo: How fractal sponsorship overcame the flaws of a TV commercial

Dessert brand, Danissimo, achieved success by targeting women with its sponsorship of The Bachelor TV show in Ukraine.

Campaign details

Brand: DanissimoBrand owner: DanoneEntrant company: Carat KyivIdea creation: Carat Ukraine, KyivMedia: Carat Ukraine, Kyiv / The Story Lab, KyivMarket: UkraineSector: Dairy products, fats, oilsMedia channels:Merchandise & free gifts, Product...