Campaign details
Title: Helmet Has Always Been A Good IdeaBrand: Danish Road Safety CouncilProduct: Danish Road Safety CouncilIdea: &Co. / NoACountry: Denmark
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
---|---|---|---|---|---|
3 months or less | Europe | Non-specific | Adults (26-55) | Middle | Media: 1.600.000 DKK - approx. 215.000 €. Agency: 500.000 DKK - approx. 67.000 €. Production: 2.000.000 DDK - approx. 268.000 €. |
Objectives
The overall objective was to ultimately increase helmet usage amongst the Danish cycling population - men in particular. The specific objectives for The Danish Road Safety...