Title: Helmet Has Always Been A Good IdeaBrand: Danish Road Safety CouncilProduct: Danish Road Safety CouncilIdea: &Co. / NoACountry: Denmark
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|3 months or less||Europe||Non-specific||Adults (26-55)||Middle||Media: 1.600.000 DKK - approx. 215.000 €. Agency: 500.000 DKK - approx. 67.000 €. Production: 2.000.000 DDK - approx. 268.000 €.|
The overall objective was to ultimately increase helmet usage amongst the Danish cycling population - men in particular. The specific objectives for The Danish Road Safety...